This study, led by Live 5-2-1-0 initiative, evaluated the effectiveness of nudge interventions in a rural grocery store to encourage consumers to purchase more fruits and vegetables. In this case, the nudge interventions were grocery cart dividers that created designated space for produce and a plaque on the cart with an informational message about typical fruit and vegetable purchasing practices in the store. They found the nudge interventions were effective in increasing the purchase of produce. While the grocery cart dividers didn’t see significant impacts on customers’ produce purchases, this nudge in combination with the addition of informational cart plaques led to a consistent and sustained increase in produce sales. There’s still research needed to see if this leads to an increase in the actual consumption of the produce customers bought.
NBHC Engagement