First Nations Health Authority cannabis awareness campaign targets Indigenous youth

The campaign specifically addresses Indigenous youth, pregnant and breastfeeding individuals, new parents and community leaders who can positively influence youth. It emphasizes Indigenous strengths and values, providing information on the health impacts of cannabis use and directs people to  resources and support services. The FNHA's culturally-informed approach focuses on reducing risks through harm reduction and promoting informed decision-making. The FNHA launched an awareness campaign when cannabis was legalized in Canada in 2018. It continued its engagement with First Nations communities as there's still demand for health information about cannabis, especially among Indigenous youth.