NBHC Engagement
January 04, 2019
In an effort to gain the attention of youth and others unlikely to be connected by traditional outreach methods, Health Canada turned to online influencers. These are individuals with a significant social media presence. It's thought these people can relay public health messages to their thousands of followers. In one case, Health Canada paid four influencers $6,600 each to produce videos warning young people of the dangers of opioid use. The Public Health Agency of Canada spent $4,000 for sponsored content on the opioid crisis on the UrbanMoms website.
Related:
Ottawa paie des influenceurs pour faire passer des messages d'intérêt public - Radio-Canada
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