Scotland's Detect Cancer Early campaign aims to reduce fear of potential cancer diagnosis

The campaign aims to change the way cancer is viewed and to ensure people act early to improve their chances of survival. Research highlighted that fear of a potential cancer diagnosis continues to stop people from acting and the campaign reinforces the fact that more people survive cancer than die from it and empowers people to take responsibility for getting any potential signs or symptoms checked early. The Detect Cancer Early Program has been running since 2012 and has made some progress in increasing the proportion of early stage diagnoses of bowel, breast and lung cancer.